Colombo / Full time

Social Media Executive

We are looking for a talented Social media executive to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. You’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
What you’ll do

Perform research on current benchmark trends and audience preferences

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

Understand business objectives and design surveys to discover prospective customers’ preferences

Assist in the formulation of strategies to build a lasting digital connection with consumers

Design and implement social media strategy to align with business goals

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Prepare online newsletters, content articles and promotional emails and organise their distribution through various channels

Monitor SEO and web traffic metrics

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools and applications

Collaborate with designers to improve user experience

What you’ll bring

Proven work experience as a Social media executive

Hands on experience in content management Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Experience with B2C social media, Google Adwords and email campaigns

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

BSc degree in Marketing, CIM or relevant qualification

Apply by June 14,2021

Job will be taken down when vacancy is filled

Apply now